The Google Penguin and Its Objectives

The Google Penguin and Its Objectives

The Google Penguin is an update to the Google ranking algorithm, first launched in 2012. The rollout of the update has had massive effects on many websites. Google intended the update to fight webspam.

Nowadays, the Penguin update is a part of the algorithm of the Google search engine. The Penguin algorithm updates are now taking place continuously and are no longer manual.

Launching Dates of Google Penguin 

Penguin 1.0. 

The first Google Penguin update was launched on April 24, 2012. Two data refreshes took place late that year. But then the algorithm itself was updated, as only the database required it.

Penguin 2.0. 

The second update took place On May 22, 2013, and Almost four months later Google once again carried out another data refresh.

Penguin 3.0

The third Penguin update took place On October 17, 2014. Until then, all updates were manually executed.

Penguin 4.0

The fourth Penguin update took place in the Fall of 2016 the update, became a part of the so-called Google algorithm. After the Penguin adjustments have taken place continuously, just like modifications to the Panda update, and are no longer manual.

Why The Google Penguin Was Launched?

Google’s fight on low-quality started with the google Panda algorithm, and Penguin was an extension and addition to the arsenal to fight this war.

The Penguin updates were Google’s resistance to the increasing practice of manipulating search results (and rankings) through black hat link building techniques.


The Google Penguin algorithm’s objective was to gain greater control over and reduce the effectiveness of, several black hat techniques.

It ensured that natural, authoritative and relevant links rewarded the websites they pointed to, while manipulative and spammy links were downgraded.

The Google Penguin deals with a site’s incoming links. It only looks at the links pointing to the site in question and does not look at the outgoing links from that site.

What Kind of webspam does the Google Penguin update Resist?

There are much webspam exists in many different forms. 


Artificial or Unnatural links:

These backlinks can be generated, by link purchase or link rent from link farms.

Artificial linking: 

Keyword links are set on a website, it is also a case of webspam.

Growth 0f Quick link:

Website receives massive incoming links quickly; Google may flag it as webspam.

What should SEOs do if their site is affected by the Google Penguin update?

The sites influenced by Penguin ought to promptly chip away at breaking down the connection structure. Backlinks produced from web indexes or approaching connections from interface cultivates too as an awful area can prompt a destruction. A pointer that the Penguin channel has been actuated is an admonition of “unnatural connections” that Google sends through the Google Search Console to website admins.

If this happens, prior link building efforts should be scrutinized and analyzed so that the consequences of Google Penguin is minimized for the affected websites.


The first option is for the SEO’s to write to the linking websites and ask for the removal of the backlinks. 

Secondly, Google has offered an alternative with the Disavow Tool. By using the tool, backlinks can be directly declared invalid.


Difference Between Panda and Penguin 

As the two central Google updates directed against the webspam have become part of the algorithm, webmasters and SEOs are now scarcely able to precisely tell which element has just been updated. It is not worthy for webmasters and SEOs to rely on techniques that worked even just a few years ago.


The Google has used Penguin and Panda to come to a point where webmasters and SEOs focus on user interests and optimization no longer solely takes place for search engines. Website operators are now more conscious to create high-quality content and technically flawless websites. And the Black hat techniques are becoming less and less effective or have already become ineffective.