Heatmaps

Heatmaps

A Heat map is a visual information perception strategy that shows the behaviour of the visitor on the website and how visitors interact with each element and sections get more clicks and hold your visitor’s attention. But in statistics, it is a graphical representation of data where the data values are shown as colours. Other services like Google Analytics show static data such as session length, heat maps give extraordinary details about how your users use your site. This means you can pinpoint elements of your website layout that deserve extra attention and care.

Define Desktop & Mobile Heatmap

Desktop Heatmaps

A heatmap shows you how guests collaborate with your site and – similarly as critically – how they don’t associate. In insights, it’s a graphical portrayal of information where the information esteems appear as colors. Where different administrations like Google Analytics show static information like meeting length, heat maps give uncommon insights concerning how your clients really utilize your site. This implies you can pinpoint components of your site design that merit additional consideration and care.


Mobile Heatmaps

Touch heatmaps are for mobile apps. Touch heatmaps are, as the name specifies, based on gestures and taps of users.

Lime Clicks capture every micro-interaction on your app. Lime Clicks save all gestures on their respective screens.

Touch Heatmaps also includes simple gestures. Such as taps and double taps, but also sophisticated ones, for example, long press, zoom or trail gestures.


Define Scroll Heatmaps

A scroll map visualises how far your visitors scroll down a page. A scroll map shows the best where to place key elements of your website like hyperlinks, videos, or any Call to answers.

It is especially beneficial when trying to determine where to place content on the page. Or when finding out what percentage of visitor see content on the page.

You can also see the average fold line, which marks the screen height of the average visitor visiting the page. Above the fold line will be seen by 100% of the users visiting the site and be lower below the line.

The scenario for scroll maps is figuring out why content is not converting. Visitors land on the page through your SEO or social media efforts, but they are not subscribing to your newsletter or buying product.

By using a scroll heatmap, you might see that visitors get bored halfway through and click off, or maybe their attention is grabbed by a flashing item before they even see the call to action. Or the content is heavy and needs visual content or more headers.


Define Click Maps

A click map is a heat map that displays where users click the mouse on a desktop device or tap the screen on mobile. Click maps help track on-page user engagement, such as clicks on links, images, buttons on a website. Which in turns helps them optimize their pages and call to aA click map is a heat map that displays where users click the mouse on a desktop device or tap the screen on mobile. Click maps helps to track on-page user engagement, such as clicks on links, images, buttons etc. On a website, which in turn helps them optimize their pages and call to answer for better conversion.

And the main reason to use this heatmap is that it shows you precisely how your calls-to-action and clickable elements convert.

Another reason is that you can objectively see how people navigate or fail to navigate your page. You will be surprised at the weird stuff people click on. Get invaluable insights into how people use your site and how it departs from what you want.

The main scenario highlighted by the click heatmaps is a visitor landing on the page and clicking several random non-clickable elements. Later they give up and leave the site without converting. The visitor wants to convert yet, they cannot figure out how.

A lesser version where the user eventually finds the call to action (CTA). And manages to click through, they are now less likely to convert. The research has found that websites not conforming to visitors’ mental models will frustrate the visitors. And frustrated visitors are less likely to purchase or sign up for your service.

And on the bright side, you now know what to change to improve your conversion rate. It is an important step in optimizing your conversion funnel.
nswer for better conversion.


Benefits of Heatmaps

  • Heatmaps give a visual approach to understanding numeric values.
  • Heatmaps assist companies to sort informed choices that improve their performance.
  • Heatmaps provide us with an instant overview of crucial web performance parameters.
  • Heatmaps create a better web design to make it easier to learn from users.
  • Heatmaps tool is a healthier addition to your analytical toolkit.
  • Heatmaps help you understand your visitors better and ultimately give them better facilities.